Description
About Twyford Tile
The Kenya Twyford Factory is established by Sunda International Group, with the Volume of total investment of 30 million dollars. Located in the vicinity of Umma University, Kajiado, it covers an area of nearly 300000 m², 10 times than the local factory. In October 2016, the plant was put into production with its large scale, new equipments and high production capacity.
Job Details
- Position: Sales Specialist
- Job Type: Full Time
- Qualification: BA/BSc/HND, Diploma
- Location: Mombasa
- Job Field: Sales and Business Development
Job Purpose
The MICASSO Dealer Sales Representative is responsible for managing and developing relationships with MICASSO dealers across the Mombasa region, with the primary objective of increasing dealer sales, improving product visibility, and ensuring effective execution of company policies and standards at the retail level. The role requires frequent dealer visits, strong relationship management, sales support, merchandising execution, order follow-up, competitor monitoring, and problem-solving. The successful candidate will act as the key link between MICASSO and its dealer network, ensuring dealers receive the support required to achieve their sales targets while maintaining high standards of product presentation and brand visibility.
Key Responsibilities
Dealer Relationship Management
- Manage and maintain strong day-to-day relationships with assigned MICASSO dealers.
- Conduct regular and planned visits to dealer outlets across Mombasa and surrounding areas.
- Understand each dealer’s business, customer base, sales performance, stock position, and business needs.
- Build strong relationships with dealer owners, managers, sales teams, and other key contacts.
- Identify opportunities to increase MICASSO’s product penetration and sales within each dealer outlet.
- Act as the first point of contact for routine dealer support and operational matters.
- Maintain accurate records of dealer visits, discussions, issues, opportunities, and agreed actions.
Dealer Sales & Sell-Out Growth
- Support dealers in achieving agreed monthly, quarterly, and annual MICASSO sales targets.
- Monitor dealer sales performance and identify outlets requiring additional support.
- Encourage effective product selling and customer engagement at dealer outlets.
- Identify slow-moving products and recommend appropriate sales-support actions.
- Identify opportunities for additional product placement and product range expansion.
- Follow up on dealer orders and ensure timely order execution.
- Support dealers with product information, product availability, pricing, and promotions.
- Provide feedback to the Sales team on dealer requirements and market opportunities.
- Develop practical actions to improve dealer sell-out performance.
Showroom & Product Display Management
- Conduct regular checks of MICASSO displays within dealer outlets.
- Ensure: Product samples are clean and properly presented, products are correctly positioned, price tags are visible and accurate, product information is available, promotional materials are properly displayed, MICASSO branding is maintained according to company standards.
- Identify outdated, damaged, missing, or poorly positioned display materials.
- Coordinate with dealers to correct display and merchandising gaps.
- Take photographic evidence of displays where required.
- Support the implementation of new MICASSO display standards and promotional campaigns.
- Ensure priority and newly launched products receive appropriate visibility.
Order & Delivery Follow-Up
- Follow up on dealer orders from placement through fulfilment and delivery.
- Coordinate with Sales, Warehouse, Logistics, and Customer Care to resolve order-related issues.
- Monitor pending orders and outstanding quantities.
- Keep dealers informed of relevant order and delivery updates.
- Identify potential delays and escalate them before they negatively affect dealer relationships.
- Follow up on stock availability and communicate accurate information to dealers.
- Ensure customer concerns regarding orders and deliveries are properly followed through to closure.
Payment & Documentation Support
- Deliver invoices, statements, and other approved business documents to dealer customers when required.
- Follow up with dealers on outstanding documentation and account-related matters.
- Support the Sales and Finance teams in monitoring outstanding dealer payments.
- Maintain accurate records of relevant dealer account follow-ups.
- Escalate overdue or sensitive payment matters to the appropriate Sales/Finance team.
Competitor & Market Intelligence
- Conduct regular market visits to monitor competitor activities.
- Collect information on: Competitor products, Pricing, Promotions, New product launches, Dealer displays, Customer preferences, Market trends, Competitor presence.
- Monitor competitor brands within the Mombasa market and surrounding areas.
- Identify changes in customer demand and dealer purchasing behaviour.
- Provide timely and accurate market intelligence to the Sales and Marketing teams.
- Highlight opportunities and threats that may affect MICASSO’s market position.
Qualifications & Experience
- Bachelor’s Degree or Diploma in Sales, Marketing, Business Administration, Commerce, or a related field.
- Additional training in Sales, Channel Management, Customer Relationship Management, or Merchandising is an advantage.
- Experience in dealer/channel sales, field sales, territory management, or building-material sales is preferred.
- The position is based in Mombasa. The successful candidate must be resident in Mombasa or willing to relocate.
- A valid Kenyan driving licence is an advantage.
Method of Application
Interested and qualified? Go to Twyford Tile on www.linkedin.com to apply
Never pay for any notarisation, certificate or assessment as part of any recruitment process.