Description
Location: Nairobi, Kenya
Function: ICT / Computer
Job Type: Full Time
About the Role
Safaricom is the leading provider of converged communication solutions in Kenya. In addition to providing a broad range of first-class products and services for Telephony, Broadband Internet and Financial services, Safaricom seeks to uplift the welfare of Kenyans through value-added services and support for community projects.
Responsibilities
Support Regional Activation Planning
- Prepare regional activation briefs with the Home opportunity, target household cohort, location, technology route, channel plan, partner support, Financial Services or loyalty hook and expected outcome.
- Work with Regions to confirm priority estates, neighbourhoods, campuses, build areas, activation requirements, frontline readiness and local execution support.
- Use available insight, personas, value pools and regional feedback to tailor activities for Home cohorts.
Coordinate Community and Partner Amplification
- Identify suitable local touchpoints such as estates, gated communities, campuses, work hubs, residential clusters, developer routes, retail outlets, partner locations, digital communities and local groups for planned activations.
- Support the selection and coordination of developers, property managers, landlords, content partners, device partners, lifestyle brands, ecosystem partners and local influence networks.
- Ensure each activation has a clear customer action such as qualification, sign-up, installation booking, proposition uptake, upgrade, Financial Services attach, loyalty participation or care recovery.
Embed Financial Services and Loyalty in the Right Moment
- Work with Financial Services teams to place payments, financing, insurance, device access or affordability hooks where they solve real Home needs.
- Clarify the Financial Services handshake for each activation: household need, capability, placement, eligibility, experience guardrail and expected value contribution.
- Work with Loyalty, Brand, CVM and Partners to use recognition, rewards, referrals, service benefits and partner value to reinforce repeat usage.
Qualifications
- Bachelor’s degree in Business, Marketing, Insights, Commercial, Digital, Communications, Telecommunications or a related field.
- Minimum 4 years’ experience in a sales or trade marketing, with demonstrated expertise in regional commercial activation, customer acquisition and retention, channel and ecosystem stakeholder management and strategic partnerships.
- Practical experience in marketing execution, regional activation, partnerships, customer engagement, home broadband, CVM, customer value management or go-to-market support.
- Good understanding of customer insight, household personas, regional execution, community engagement, Home propositions, Financial Services attach, loyalty, developers, property ecosystems and partner networks.
Application
Interested and qualified? Go to Safaricom Kenya on egjd.fa.us6.oraclecloud.com to apply
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